No two Instagram Explore pages are alike. How does the Instagram Explore page algorithm work?
So, in a sense, the Explore page is a monster feed of portals to more feeds, each one more granular and focused than the last.Īccording to Instagram, 200 million accounts check out the Explore feed every day. When someone clicks on a photo in the Explore feed, it opens up a continuous scroll feed of content related to that photo. When someone searches for something, category options adjust accordingly. Expect to see new categories such as “ audio” appear here soon. In November, Instagram added the option for keyword searches, moving search beyond usernames and hashtags.īelow that are different categories ranging from a devoted IGTV feed to topics like music, sports, travel, beauty and food. At the top of the feed, people can search for accounts, hashtags and places. The Instagram Explore page can be found by tapping the magnifying glass icon in the lower menu ahead of the dedicated Reels and Shop tabs. According to the company, posts displayed are chosen “based on things like the people you follow or the posts you like.” “We’re working to update the types of photos and videos you see in Explore to better tailor it to you,” explains an Instagram post. The algorithm behind the Instagram Explore page uses machine learning to adapt and improve its content recommendations.
The Instagram Explore page is a collection of public photos, videos, Reels and Stories tailored to help each individual Instagram user discover posts, accounts, hashtags or products they might like. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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